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CASE STUDY: CDN PUBLISHING

Industry: Numismatics and collectibles publishing

Size: 5 - 10 employees

Challenge: Grow organic traffic

Results

  • Increased organic traffic by 305.49%

  • Increased number of total keywords that rank by 158.71%, but more importantly, increased the number of keywords ranking on page 1 of Google by 717.24% and those in positions #1 - 3 by 248.56%

  • Increased conversion rate by 36.12%

Growth In Page 1 Organic Visibility

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Work Done

  • Performed keyword research and worked with development team to implement site-wide changes across hundreds of thousands of pages targeting our desired queries.

  • Analyzed the website's structure to address flaws, strengthen the foundation and improve internal linking, again working across various teams to achieve the necessary results.

  • Transformed our email capture and drip campaigns to better re-engage with our organic traffic to drive more sales and better convert cold traffic.

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