CASE STUDY: MOSIE BABY

Industry: Direct to consumer reproductive technology

Size: 5 - 10 employees

Challenge: Grow organic traffic & increase revenue

Results

Increased organic traffic by 285.37%
Increased number of total keywords that rank by 479.30%, but more importantly, increased the number of keywords ranking on page 1 of Google by 95.12% and those in positions #1 - 3 by 139.80%
Increased organic revenue by 106.04%
Increased organic transactions by 92.12%
Sessions from all sources increased by 118.21%
Revenue from all sources increased by 120.56%
Transactions from all sources increased by 103.03%
Increased average order value by 8.96%

Performed keyword research and worked with third-party writers to create targeted content, managing both internal and external teams.
Analyzed the website's structure to address flaws, strengthen the foundation and improve internal linking, again working across internal and external teams to achieve the necessary results.
Used insights from qualitative and quantitative research to propose, design, deploy and monitor A/B tests to stack together incremental gains over time and quickly discard losing variants.